Hi, I'm Ivan.

After four years in Germany I came back to Bulgaria knowing I had to change direction. I swapped pure informatics for computer science and multimedia at New Bulgarian University, and design became the thing I couldn't stop doing — first visual identities and websites, then user experience.

I look for the beautiful and the different in everything around me. My taste runs from cave paintings through Dalí, Picasso and Warhol to Sebastião Salgado, and what I want from design is what I want from art: that people feel something.

These days the line between designing and building has disappeared for me. I take an idea from a sketch to a live product people can use — a strategy game, a free UX bootcamp, a map of Sofia's city problems, a gifting app. And when I'm not shipping, I'm writing a novel about robots on Mars.

In my free time I take photographs. It helps me unwind, and some of them end up in my designs.